The Fine Art of Book Trailers

The Fine Art of Book Trailers – While the major motion picture studios mastered the art of movie trailers long ago, many authors and publishers are still bumbling their way through early attempts at duplicating the movie trailer’s success. Essential Ingredients      In order to determine what goes into a good book trailer, it’s […]

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The Cost To Go Free

The Cost To Go Free – They’re everywhere—free eBooks.  In Amazon’s Kindle Store there are 139,023 free eBooks as of this writing.  There is a plethora of websites, Facebook pages and Twitter accounts, all specializing in free eBooks.  And at what cost to authors, publishers and the publishing industry, in general?  A Marketing Ploy Coming […]

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